In order for a blog to be successful, it needs to have a strong reader base. Otherwise, there won’t be anyone around to click on the ads or buy the products that are for sale. It is difficult to improve traffic and readership on a blog, but definitely not impossible. It just takes a lot of time and perseverance. Blogging really can bring in a steady stream of income once steady blog traffic has been achieved.
Post Blog Content Regularly
One way to improve blog traffic is to post content regularly. People are more likely to subscribe to RSS feeds and bookmark a blog when they see that the blog is updated consistently. Also, people are more likely to link back to the blog and share the posts on social networking sites when there are new things to talk about all the time.
Try to post something new on the blog every day, and if the resources are available, more. The blog posts don’t have to be long either. The most successful blogs have multiple contributors and have new posts three to five times a day. Solo bloggers should try to spread posts out throughout the day for the most blog traffic.
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Provide Relevant and Useful Information on the Blog
While quantity is definitely important to the success of a blog, the quality may be more important. A stronger reader base can be established by providing relevant and useful information in every single blog post. Readers will become annoyed if they see a lot of filler content or blatant plugs for affiliates. This means that if the blog is about gardening, keep it about gardening, etc.
Blogs consist of more than just posts, though. Make sure to provide relevant links and resources for readers to learn more information. Just remember that if the links navigate away from the blog, they should be set to open in a new window so readers can return to the blog when they are finished looking at the links.
Use an Everyday Voice on the Blog
Most people don’t like to read scholarly articles or blog posts that take extra effort on their part to understand. This doesn’t mean the quality needs to be discarded, it just means that the audience needs to be kept in mind when creating posts. Don’t write textbook style – it turns readers off and drives away blog traffic. Be creative, comical, and original and encourage reader interaction.
Give an Incentive for Readers to Return to the Blog
One time readers won’t necessarily increase the overall traffic of a blog. This means there needs to be an incentive for readers to return. There are lots of ways this can be done. The following are just a few ideas to get repeat readers and build more blog traffic.
- Enable comments so readers will follow up to see what others have said.
- Pose a question at the end of blog posts to encourage comments.
- Provide contact information in a prominent place on the blog.
- Tell readers they will have to check the blog often for coupons, bonuses and other incentives.
- Create social networking accounts and post all new blog content on these mediums.
- Reward readers for comments and referrals.
Work on Link Building
Another important thing that needs to be done for a blog to increase readership and traffic is to work on link building. This can be a very time consuming process, so it might be advantageous to hire an SEO (search engine optimization) company to help build links back to your blog. Prices are usually affordable and they can return awesome results. The more links there are to a blog, the more relevant search engines will think it is. This is important because the blog will achieve higher ranking positions which will result in more traffic.
The Internet is becoming more and more competitive every day, so it is important to put an effort into building traffic in order for a blog to be successful. The design of the blog is also important. Posting consistently, providing relevant information, link building, and connecting with readers is the best way to start building readership and their trust. Once readers have the trust of a blog, its traffic will grow from there.